Tweed COAST TIGERS FOOTBALL CLUB
tRAIN gOOD, pLAY GOOD
We were approached by the tigers at the beginning of the 2021 season to design their training shirt and the club warmup shirt. These were garments that needed to be worn not only on the field but off it as well. Guided by the club we began work on a series of concepts inspired by real world examples they had sent us.
An aerial shot showing the popular Tweed Coast beaches of Kingscliff and Mt Warning in the back ground.
The first concept explored the notion of solid colour blocking and the use of geometric shapes, the second was an homage to the tigers home ground, nicknamed the “jungle”, the third looks at the implimentation of brush like strokes to create a clean overall aesthetic and the final concept was a exploration into the tiger mascot, featuring a prominent “torn” sash in replacement of the classic look.
THe SELECTION PROCESS
Using player and club feedback it was decided the tribute to the jungle not only represented the homefield advantage the ground gave them but also the sense of community the tigers club exudes.
A more “out there” design made to capture the moment the sun rises over the mountain
Early on in the design process the idea was raised that the singlets should be reversible with a highly visible “tigers yellow” as the reverse colour. This is to allow the players to quickly and easily distinguish teammate from opposition during drills.
A third and final jersey concept
As shown in the above renders the brush stroke graphic was transferred to the warmup tee, which was developed simultaneously.
This shows the full on field and training set. Allowing us to see how the players will go from the training gear, to the warmup tee pre match to the full playing kit. It was a pleasure working with the tigers and we hope to continue this collaboration going forward
We would like to extend a personal thank you to the Tweed Tigers AFL Football Cub for choosing to use McDowell Design for all their graphic and product design needs. If you are interested in having McDowell Design do your next project don’t hesitate to get in contact with us by filling out the form below.